How Jordan Blair Grew Her Podcast to 350k Downloads Per Month

In this episode, we chat with Jordan Blair, host of Dreamful Bedtime Stories, to learn how she grew her podcast to 350,000 downloads per month.

Understand who your listeners are and lean into content fitting that audience.
- You might start out with certain assumptions, but don’t be afraid to pivot along the way.
Study other podcasts extensively.
- Incorporate the elements you like.
- Remove the things you don’t like.
Don’t be afraid to do feed drops or episode drops.
- It can increase your download numbers.
- It keeps your feed consistent, especially on weeks when you’re on break.
- It helps you build relationships with other podcasters in your niche.
- Consider charging other podcasters for feed drops in your podcast.
  - You can charge $40 per CPM.
For podcast sponsorships…
- If you’re selling baked-in ads, consider giving CPM discounts by selling episode bundles.
To effectively monetize from fans…
- Consistently make it a part of your primary call to action.
- Start a fan monetization strategy early on.
- Give fan shoutouts on episodes when your fans give support.