{"id":8995,"date":"2022-09-21T04:00:18","date_gmt":"2022-09-21T11:00:18","guid":{"rendered":"https:\/\/podcastgrowthhacks.com\/?p=8995"},"modified":"2022-10-28T14:53:58","modified_gmt":"2022-10-28T21:53:58","slug":"how-sarah-st-john-grew-her-podcast-by-landing-her-dream-guests","status":"publish","type":"post","link":"https:\/\/podcastgrowthhacks.com\/how-sarah-st-john-grew-her-podcast-by-landing-her-dream-guests\/","title":{"rendered":"How Sarah St John Grew Her Podcast by Landing Her Dream Podcast Guests"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In this episode, we chat with Sarah St John, host of <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZnJ1Z2FscHJlbmV1cnBvZGNhc3Qv\">Frugalprenuer Podcast<\/a> to learn how Sarah grew her podcast by landing her dream podcast guests.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-1200x675.jpg\" alt=\"Sarah St John - Frugalpreneur Podcast\" class=\"wp-image-8998\" srcset=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-1200x675.jpg 1200w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-700x394.jpg 700w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-300x169.jpg 300w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-768x432.jpg 768w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1-1536x864.jpg 1536w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/09\/2-1.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<iframe id=\"bCastiFrmxnvmxky8\" src=\"https:\/\/player.bcast.fm\/podcast-growth-hacks\/xnvmxky8\" frameborder=\"0\" height=\"180\" width=\"100%\" scrolling=\"no\" seamless=\"true\" style=\"width:100%;height:180px;\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsor<\/strong><\/h3>\n\n\n\n<ul><li>PodInbox &#8211; Get Your Free Podcast Fanpage &#8211; <a href=\"https:\/\/podinbox.com\"><\/a><a href=\"https:\/\/podinbox.com\">https:\/\/podinbox.com<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow Podcast Growth Hacks and Pat Cheung<\/strong><\/h3>\n\n\n\n<ul><li>Ask a Question &#8211; <a href=\"https:\/\/podinbox.com\/podcast\"><\/a><a href=\"https:\/\/podinbox.com\/podcast\">https:\/\/podinbox.com\/podcast<\/a><\/li><li>Website &#8211; <a href=\"https:\/\/podcastgrowthhacks.com\"><\/a><a href=\"https:\/\/podcastgrowthhacks.com\">https:\/\/podcastgrowthhacks.com<\/a><\/li><li>Twitter &#8211; <a href=\"https:\/\/twitter.com\/patcheung\"><\/a><a href=\"https:\/\/twitter.com\/patcheung\">https:\/\/twitter.com\/patcheung<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow Sarah St John and Frugalpreneur<\/strong><\/h3>\n\n\n\n<ul><li>Sarah St John &#8211; <a href=\"https:\/\/www.thesarahstjohn.com\/\">Website<\/a><\/li><li>Frugalpreneur &#8211; <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZnJ1Z2FscHJlbmV1cnBvZGNhc3Qv\">Podcast<\/a> | <a href=\"https:\/\/amzn.to\/3LdMXHr\">Book<\/a><\/li><li>Podcastpreneur &#8211; <a href=\"https:\/\/www.podchaser.com\/podcasts\/podcastpreneur-1380167\">Podcast<\/a> | <a href=\"https:\/\/amzn.to\/3QGzY2d\">Book<\/a><\/li><li>Authorpreneur &#8211; <a href=\"https:\/\/www.podchaser.com\/podcasts\/authorpreneur-1380170\">Podcast<\/a> | <a href=\"https:\/\/amzn.to\/3U6PlUv\">Book<\/a><\/li><li>27 Way to Market and Monetize Your Podcast &#8211; <a href=\"https:\/\/amzn.to\/3LcRYjJ\">Get on Amazon<\/a><\/li><li>Podseam &#8211; <a href=\"https:\/\/www.podseam.com\/\">Podcast Production Services<\/a><\/li><li>Twitter &#8211; <a href=\"https:\/\/twitter.com\/thesarahstjohn\"><\/a><a href=\"https:\/\/twitter.com\/thesarahstjohn\">https:\/\/twitter.com\/thesarahstjohn<\/a><\/li><li>Instagram &#8211; <a href=\"https:\/\/www.instagram.com\/thesarahstjohn\/\"><\/a><a href=\"https:\/\/www.instagram.com\/thesarahstjohn\/\">https:\/\/www.instagram.com\/thesarahstjohn\/<\/a><\/li><li>Linkedin &#8211; <a href=\"https:\/\/www.linkedin.com\/in\/sarah-stjohn\/\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/sarah-stjohn\/\">https:\/\/www.linkedin.com\/in\/sarah-stjohn\/<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcast Growth Hacks Learned in This Episode<\/strong><\/h3>\n\n\n\n<ul><li>3 ways to land your dream guest.<ul><li>Write about them in your book, and request an interview.<\/li><li>Join a community they run, then ask them to guest on your podcast.<\/li><li>Pay them to be a guest, and give the proceeds to charity.<\/li><li>Create a Dream 100 list, and use your network to make a personal intro.<\/li><\/ul><\/li><li>Benefits of writing a book.<ul><li>You can start a podcast as an audio \u201ccompanion\u201d to a book.<\/li><li>Get high-profile interview guests by including them in your book.<ul><li>It makes contacting high-profile podcast guests easier and more compelling.<\/li><\/ul><\/li><li>Get exposure on other people\u2019s podcasts<ul><li>It helps establish authority and something for other podcasts to talk about.<\/li><\/ul><\/li><li>Giveaway your book as a lead magnet to build your email list<ul><li>Free physical books are great lead magnets, and you can give them away free, but charge for shipping<\/li><\/ul><\/li><\/ul><\/li><li>Self-publish your book on a platform like <a href=\"https:\/\/kdp.amazon.com\/en_US\/\">Amazon KDP<\/a><ul><li>It\u2019s free to publish, just a commission split on sales.<\/li><li>Buy \u201cauthor copies\u201d to buy prints at-cost, and bring them to conferences.<\/li><\/ul><\/li><li>3 ways to collaborate with other podcasts in the same niche<ul><li>Be an interview guest on their podcast.<\/li><li>Find other podcasts to swap episodes or trailers.<ul><li>Just be sure to record an intro to briefly explain to your audience what\u2019s going on.<\/li><\/ul><\/li><li>Do an episode collab, where you both share the same episode on your own show.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcasts &amp; Resources Mentioned in This Episode<\/strong><\/h3>\n\n\n\n<ul><li>Amazon KDP &#8211; <a href=\"https:\/\/kdp.amazon.com\/en_US\/\">Self Publish Your Book on Amazon<\/a><\/li><li>Free Book &#8211; <a href=\"https:\/\/www.podseam.com\/freebook\">27 Ways to Monetize Your Podcast<\/a><\/li><li>Christina Barsi &#8211; <a href=\"https:\/\/beboldbegin.libsyn.com\/website\">Be Bold, Begin<\/a><\/li><li>Podcast Profit Pro &#8211; <a href=\"https:\/\/podcastprofitpro.systeme.io\/\">Online Course<\/a><\/li><li><a href=\"http:\/\/Systeme.io\">Systeme.io<\/a> &#8211; <a href=\"https:\/\/systeme.io\/\">Course Platform<\/a><\/li><li>Headliner Disco &#8211; <a href=\"https:\/\/www.headliner.app\/disco\/\">Audiogram Ad Platform<\/a><\/li><li>Captivate &#8211; <a href=\"https:\/\/www.captivate.fm\/\">Podcast Host<\/a><\/li><li>Chartable &#8211; <a href=\"https:\/\/chartable.com\/\">Podcast Analytics<\/a><\/li><li>Circle &#8211; <a href=\"https:\/\/circle.so\/\">Community Platform<\/a><\/li><li>Pat Flynn &#8211; <a href=\"https:\/\/www.smartpassiveincome.com\/pro\/\">SPI Pro<\/a><\/li><li>John Lee Dumas &#8211; <a href=\"https:\/\/podcastersparadise.com\/\">Podcasters Paradise<\/a><\/li><li>Jordan Harbinger &#8211; <a href=\"https:\/\/www.podchaser.com\/podcasts\/the-jordan-harbinger-show-625174\">The Jordan Harbinger Show<\/a><\/li><li>Mike Michalowicz &#8211; <a href=\"https:\/\/mikemichalowicz.com\/profit-first\/\">Profit First<\/a><\/li><li>Jonathan Milligan &#8211; <a href=\"https:\/\/www.podchaser.com\/podcasts\/the-market-your-message-show-51496\">Market Your Message<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we chat with Sarah St John, host of Frugalprenuer Podcast to learn how Sarah grew her podcast by landing her dream podcast guests.<\/p>\n","protected":false},"author":1,"featured_media":8998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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