{"id":9027,"date":"2022-10-13T16:39:39","date_gmt":"2022-10-13T23:39:39","guid":{"rendered":"https:\/\/podcastgrowthhacks.com\/?p=9027"},"modified":"2022-11-08T17:58:53","modified_gmt":"2022-11-09T01:58:53","slug":"how-gillian-tietz-grew-her-podcast-by-creating-share-worthy-posts-on-instagram","status":"publish","type":"post","link":"https:\/\/podcastgrowthhacks.com\/how-gillian-tietz-grew-her-podcast-by-creating-share-worthy-posts-on-instagram\/","title":{"rendered":"How Gillian Tietz Grew Her Podcast By Creating Share Worthy Posts on Instagram"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In this episode, we chat with Gillian Tietz, host of Sober Powered Podcast to learn how she grew her podcast by creating share-worthy posts on Instagram.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-1200x675.jpg\" alt=\"Gillian Tietz - Sober Powered Podcast - Podcast Growth Hacks\" class=\"wp-image-9030\" srcset=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-1200x675.jpg 1200w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-700x394.jpg 700w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-300x169.jpg 300w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-768x432.jpg 768w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2-1536x864.jpg 1536w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/10\/2.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<iframe id=\"bCastiFrmlnqv1108\" src=\"https:\/\/player.bcast.fm\/podcast-growth-hacks\/lnqv1108\" frameborder=\"0\" height=\"180\" width=\"100%\" scrolling=\"no\" seamless=\"true\" style=\"width:100%;height:180px;\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsor<\/strong><\/h3>\n\n\n\n<ul><li>PodInbox &#8211; Get Your Free Podcast Fanpage &#8211; <a href=\"https:\/\/podinbox.com\"><\/a><a href=\"https:\/\/podinbox.com\">https:\/\/podinbox.com<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow Podcast Growth Hacks and Pat Cheung<\/strong><\/h3>\n\n\n\n<ul><li>Ask a Question &#8211; <a href=\"https:\/\/podinbox.com\/podcast\"><\/a><a href=\"https:\/\/podinbox.com\/podcast\">https:\/\/podinbox.com\/podcast<\/a><\/li><li>Website &#8211; <a href=\"https:\/\/podcastgrowthhacks.com\"><\/a><a href=\"https:\/\/podcastgrowthhacks.com\">https:\/\/podcastgrowthhacks.com<\/a><\/li><li>Twitter &#8211; <a href=\"https:\/\/twitter.com\/patcheung\">@patcheung<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow <\/strong>Gillian Tietz and Sober Powered Podcast<\/h3>\n\n\n\n<ul><li>Sober Powered &#8211; <a href=\"https:\/\/www.soberpowered.com\/\">website<\/a> \/ <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vU1BNTExDOTg2OTM1MDU5Mg\">podcast<\/a><\/li><li>Sober Powered Media &#8211; <a href=\"https:\/\/www.soberpoweredmedia.com\/\">website<\/a><\/li><li>Instagram &#8211; <a href=\"http:\/\/www.instagram.com\/sober.powered\">@sober.powered<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcast Growth Hacks Learned in This Episode<\/strong><\/h3>\n\n\n\n<ul><li>Go to where your audience hangs out.<ul><li>Lot of niches have groups on Facebook, Slack, Discord, etc.<\/li><li>Join 1 big group, versus many small groups\u2026so you can focus your attention.<\/li><li>Join those groups and be helpful there.<\/li><li>Reference your episodes for more info on that topic you\u2019re giving insights on.<\/li><\/ul><\/li><li>Monetize your podcast by joining a network to sell into larger advertisers<ul><li>If you do sell ads, do dynamic ad insertion (DAI). This helps you efficiently monetize your back catalog of episodes, versus giving sponsors free ad space, even when their campaign is complete.<\/li><li>Giving a 20% revenue split to a network lets you focus on creating a podcast, versus all the work involved with selling podcast ads.<\/li><\/ul><\/li><li>Build an Instagram following with the \u201cSneak Attack\u201d strategy<ul><li>On your new episode promo posts, don\u2019t lead with the fact that you\u2019re promoting a podcast.<\/li><li>Carousels work great to hook viewers and are typically more sharable.<\/li><li>Make sure your carousel slides are highly useful, and you can subtly reference an episode on the last slide.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcast Resources Mentioned in This Episode<\/strong><\/h3>\n\n\n\n<ul><li>Buzzsprout &#8211; <a href=\"https:\/\/buzzsprout.com\"><\/a><a href=\"https:\/\/buzzsprout.com\">https:\/\/buzzsprout.com<\/a><\/li><li>Riverside &#8211; <a href=\"https:\/\/riverside.fm\"><\/a><a href=\"https:\/\/riverside.fm\">https:\/\/riverside.fm<\/a><\/li><li>Emotional Badass &#8211; <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9lbW90aW9uYWxiYWRhc3MubGlic3luLmNvbS9yc3M?sa=X&amp;ved=0CAMQ4aUDahcKEwjwp4OXsd76AhUAAAAAHQAAAAAQNQ\">podcast<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we chat with Gillian Tietz, host of Sober Powered Podcast to learn how she grew her podcast by creating share-worthy posts on Instagram.<\/p>\n","protected":false},"author":1,"featured_media":9030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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