{"id":9202,"date":"2022-11-23T10:57:56","date_gmt":"2022-11-23T18:57:56","guid":{"rendered":"https:\/\/podcastgrowthhacks.com\/?p=9202"},"modified":"2022-12-22T11:41:17","modified_gmt":"2022-12-22T19:41:17","slug":"episode-drop-how-david-hooper-leveraged-niches-and-newsletters-to-build-a-big-podcast","status":"publish","type":"post","link":"https:\/\/podcastgrowthhacks.com\/episode-drop-how-david-hooper-leveraged-niches-and-newsletters-to-build-a-big-podcast\/","title":{"rendered":"Episode Drop &#8211; How David Hooper Leveraged Niches and Newsletters to Build a Big Podcast"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In this episode, we interview David Hooper, host of Build a Big Podcast, to learn how he grew his podcast, Build a Big Podcast, by leveraging niches and newsletters.<\/p>\n\n\n\n<p>Plus, we&#8217;re including a full episode from Build a Big Podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-1200x675.jpg\" alt=\"David Hooper - Build a Big Podcast -  Podcast Growth Hacks\" class=\"wp-image-9205\" srcset=\"https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-1200x675.jpg 1200w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-700x394.jpg 700w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-300x169.jpg 300w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-768x432.jpg 768w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1-1536x864.jpg 1536w, https:\/\/podcastgrowthhacks.com\/wp-content\/uploads\/2022\/11\/2-1.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<iframe id=\"bCastiFrm18p17jvn\" src=\"https:\/\/player.bcast.fm\/podcast-growth-hacks\/18p17jvn\" frameborder=\"0\" height=\"180\" width=\"100%\" scrolling=\"no\" seamless=\"true\" style=\"width:100%;height:180px;\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsor<\/strong><\/h3>\n\n\n\n<ul>\n<li>PodInbox &#8211; Get Your Free Podcast Fanpage &#8211; <a href=\"https:\/\/podinbox.com\"><\/a><a href=\"https:\/\/podinbox.com\">https:\/\/podinbox.com<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leave a Rating &amp; Review<\/strong><\/h3>\n\n\n\n<ul>\n<li>Apple Podcasts &#8211; <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/podcast-growth-hacks\/id1579204263\">Leave a Review<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow Pat Cheung and Podcast Growth Hacks<\/strong><\/h3>\n\n\n\n<ul>\n<li>Pat Cheung on Twitter &#8211; <a href=\"https:\/\/twitter.com\/patcheung\">@patcheung<\/a><\/li>\n\n\n\n<li>Podcast Growth Hacks &#8211; <a href=\"https:\/\/podcastgrowthhacks.com\"><\/a><a href=\"https:\/\/podcastgrowthhacks.com\">https:\/\/podcastgrowthhacks.com<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow David Hooper<\/strong><\/h3>\n\n\n\n<ul>\n<li>Twitter &#8211; <a href=\"https:\/\/twitter.com\/davidhooper\">@davidhooper<\/a><\/li>\n\n\n\n<li>Build a Big Podcast &#8211; <a href=\"https:\/\/bigpodcast.com\/\">website<\/a> \/ <a href=\"https:\/\/podcast.bigpodcast.com\/\">podcast<\/a> \/ <a href=\"https:\/\/newsletter.bigpodcast.com\/\">newsletter<\/a> \/ <a href=\"https:\/\/www.amazon.com\/Big-Podcast-Audience-Listener-Everybody\/dp\/1608428885\/ref=as_li_ss_tl?ie=UTF8&amp;qid=1550880746&amp;sr=8-3&amp;keywords=big+podcast&amp;linkCode=sl1&amp;tag=red0a4-20&amp;linkId=70eec4ceb59fbc058419a21682778fe6&amp;language=en_US\">book<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcast Growth Hacks Learned in This Episode<\/strong><\/h3>\n\n\n\n<ul>\n<li>Find your niche of like-minded people\n<ul>\n<li>Niches can hold more value to potential advertisers.<\/li>\n\n\n\n<li>Normal ad rates are $25 CPM. Niche ad rates can go for $200 CPM.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Start a newsletter\n<ul>\n<li>Newsletters don\u2019t have to be lengthy journalism<\/li>\n\n\n\n<li>Experiment with short, personal \u201cemail\u201d type newsletters<\/li>\n\n\n\n<li>Newsletters are another opportunity to sell ads on<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we interview David Hooper, host of Build a Big Podcast, to learn how he grew his podcast, Build a Big Podcast, by leveraging niches and newsletters.<\/p>\n","protected":false},"author":1,"featured_media":9205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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